Past Customer Segmentation and Churn Management speakers include:

Denmark SØren Smit
Head of Customer Analysis
TDC Denmark

Turkey Haktan Kılıç
Vice President - Customer Relations
Türk Telekom

Denmark Stine Kjaer
Head of CRM & Loyalty
Hutchison 3G Denmark

Germany Beata Kovacs
Head of Rules Engines & Prediction Models Department
Deutsche Telekom

serbia Ivana Dingarac
Head of Customer Retention
Telekom Serbia

Learning how to optimise the relevance of your customer segmentation strategy and develop targeted campaigns to radically enhance the customer experience, reduce churn and maximise ARPU

With the telecoms market becoming increasingly competitive and customers more willing than ever to change providers, all operators are facing the critical question: how can I use my customer data as a key differentiator to prevent churn?

Telecoms IQ’s Customer Segmentation & Churn Management event offers a unique opportunity to learn from the leading operators and a cross-industry panel on how to leverage segmentation to dramatically reduce churn. Hear how to increase the accuracy of your segmentation models and develop personalised offers and retention programmes.

Discover first-hand how to become more customer-centric and better understand and satisfy your customers’ needs in order to strengthen loyalty and increase lifetime value.

Top five reasons to attend Customer Segmentation & Churn Management:

  • Learn how to develop highly relevant and actionable segmentation strategies for business, consumer, post paid and prepaid customers
  • Understand how to leverage your segmentation results to drive ARPU whilst minimising churn
  • Take part in interactive sessions to brainstorm with peers how to use the customer experience as a key differentiator to prevent churn
  • Establish how to secure buy-in at all levels for your customer loyalty and experience programmes and overcome the cultural challenges of becoming customer-centric
  • See how to implement social media strategies to engage with key “influencers” and proactively manage brand perception and customer loyalty

Who you will meet at Customer Segmentation & Churn?

Customer Segmentation & Churn Management will bring together key experts from across Europe, the Middle East and Africa. Come and meet:

  • Heads of Market Segments
  • Directors of Churn Management
  • Customer Retention Managers
  • Customer Intelligence Experts
  • VPs of Market Intelligence
  • Heads of Customer Base Management
  • CRM Experts
  • Customer Experience Directors
  • Customer Value Management Specialists


Don’t miss your opportunity to be part of Telecoms IQ’s Customer Segmentation and Churn Management. Download your copy of the agenda from Customer Segmentation and Churn Management 2011 to find out more about who you can expect to meet and hear from!

To discuss sponsorship & exhibition opportunities at Customer Segmentation and Churn Management email sponsor@iqpc.co.uk

Testimonial:

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“In today’s hectic operating environment customers have more power than ever. Good and bad news travel fast through social media. This event provides a great opportunity to find new ideas and methods for churn management”
Sari Heinonen, Head of Strategy & Business Intelligence, DNA Finland

[ Register Now ]